quinta-feira, 6 de agosto de 2015

LAN Airlines, TAM et al. to rebrand as Latam Airlines

LATAM Airlines Group has announced it will rebrand its LAN Airlines (LA, Santiago de Chile Int'l) and TAM Linhas Aéreas (JJ, São Paulo Congonhas) subsidiaries as Latam Airlines. The unveiling of a singular, unified airline brand comes almost three years after the Chilean and Brazilian firms completed their merger thus creating the world's then second largest airline by market value.

 "The first unified experiences for passengers are expected in April 2016, along with the presentation of the first aircraft with the new liveries, names and logos," Latam said in a statement.

 The group said the new single brand would better facilitate promotion of its companies while allowing customers to better identify the group's route network.

 The LATAM Airlines Group includes LAN Airlines and affiliates LAN Perú, LAN Argentina, LAN Colombia, LAN Ecuador, LAN Cargo, Linea Aérea Carguera de Colombia, MAS Air and ABSA Cargo alongside TAM and its subsidiaries Pantanal Linhas Aéreas, TAM Airlines and TAM - Táxi Aéreo Marília.
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