Say Hello To The New Tigerair

Travellers in Asia can now look forward to a brand new Tigerair, as Asia’s leading group of budget carriers unveiled its new identity at a press conference held at Changi Airport’s Terminal 2 today.

Sharing his vision at the press event this morning, Koay Peng Yen, Group CEO of Tiger Airways Holdings, said, “Leisure travel is all about accumulating great experiences and memories.
We hope that the new Tigerair can represent relaxation, joy and adventure in the hearts on our customers.”

The new face of Tigerair has a fresh and upbeat look that embodies its brand personality — warm, passionate and genuine.
The leaping tiger that used to be the main element of Tigerair’s logo has made way for a contemporary grey rounded font typography, with blushing orange accents.

The Singapore-born and bred budget carrier has also been creating synergies between all Tigerair airlines in Singapore, Indonesia, and the Philippines by allowing customers to book connecting flights from any of these carriers. Passengers can connect flights seamlessly in Singapore without clearing immigration or transferring
their own luggage.

The airline plans to enable mobile and web check-in for all customers, allowing customers without check-in baggage to head straight to the departure lounge upon arrival at the airport. Customers can also look forward to more capabilities on offer via Tigerair’s mobile application, which currently contains many functions, including searching and booking flights, and selecting seats. The mobile app is available on Android, Apple, and Blackberry platforms. Tigerair has also been making fundamental changes to its core processes.
Befitting the Group’s renewed purpose to cut travel-related stress for customers, Tigerair
recently set up a new call centre to better cater to its passengers.
After an initial transition period, the call centre has managed to reduce call response time by half, in spite of the higher call volume received this year.

In addition, customers will be able to make changes to their bookings online, as well as pre-order their preferred meal choice from Tigerair’s award-winning food and beverage menu on all of its flights.

In conjunction with the unveiling, Tigerair ferried 100 students from Metta School, a school for students with mild intellectual disabilities, along with 50 caregivers, on a dedicated flight to Penang today, made possible through a partnership with the National Trades Union Congress (“NTUC”). About 80% of the students who
participated in the trip have never been on an aircraft before.

Explaining the reason behind the brand refresh, Mr Koay said, “We have initiated a series of changes since late last year, and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder Tigerair.”

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