The MLB Opening Series will be hosted at the Sydney Cricket Ground from 20–23 March, aimed at boosting local interest in the sport and profiling Australia to a global audience as it plays host to the event.
Two Qantas Boeing 747s will depart Phoenix, Arizona and touch down at Sydney International Airport, each carrying approximately 200 passengers including players and management from each team.
Each aircraft is painted in a special livery in support of the Opening Series and each seat headrest cover has been personalised with the team’s logos. Customised US-style menus featuring the teams’ favourite dishes are also onboard.
Qantas CEO International Simon Hickey said Qantas was a proud Major Sponsor and Official Airline of the 2014 Opening Series.
“Qantas is proud to sponsor the MLB Opening Series, which will generate significant brand awareness for the airline in the US with each game expected to be viewed by more than 160 million households,” said Mr Hickey.
“This sponsorship follows a suite of activities to market Australia and Qantas to the US. In 2012 Qantas hosted Oprah to Australia and The Ellen de Generes Show in 2013, and last month the cast of Modern Family to film their holiday episode.”
The down-under celebration of baseball will feature the Team Australia Challenge, with Australia’s best home grown talent set to take on the LA Dodgers on Thursday 20 March and Arizona Diamondbacks on Friday 21 March. The LA Dodgers will play the Arizona Diamondbacks on Saturday 22 and Sunday 23 March.
Fans at the game can be part of the excitement by keeping their eye out for the Qantas Kiss Cam. The games will be broadcast to audiences around the world including Australia, the USA, Japan, Korea, China and Taiwan.
Qantas is a major sponsor and the official airline of the 2014 Opening Series.
Qantas
Sem comentários:
Enviar um comentário
Nota: só um membro deste blogue pode publicar um comentário.