Skymark Airlines' new logl and livery/Photo by CARNOC user "Nimoca"
Japanese bankrupt Skymark Airlines is considering a complete brand makeover, changing its name and logo, and revamping their products along with staff uniforms, in a bid to support the company's reconstruction, Kyodo News reported.
"SKY bee" is one of the top candidates for the new identity for the Japanese company, said Nobuo Sayama, President of Integral Corporation in a weekend news program.
On April 6, Skymark's President Masakazu Arimori confirmed "We have come a long way, so we want to renew the airline. We can't tell if it will be SKY bee, but SKY will remain part of it."
The rebranding could take place as early as late July, provided it wins majority approval from creditors at a meeting to be held in late June.
Japanese bankrupt Skymark Airlines is considering a complete brand makeover, changing its name and logo, and revamping their products along with staff uniforms, in a bid to support the company's reconstruction, Kyodo News reported.
"SKY bee" is one of the top candidates for the new identity for the Japanese company, said Nobuo Sayama, President of Integral Corporation in a weekend news program.
On April 6, Skymark's President Masakazu Arimori confirmed "We have come a long way, so we want to renew the airline. We can't tell if it will be SKY bee, but SKY will remain part of it."
The rebranding could take place as early as late July, provided it wins majority approval from creditors at a meeting to be held in late June.
WCARN
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