Boeing 737 MAX Logs First Firm Order from Launch Customer Southwest Airlines

DALLAS, Dec. 13, 2011 – Boeing [NYSE: BA] and Southwest Airlines today announced a firm order for 150 fuel-efficient 737 MAX airplanes. Southwest is the first customer to finalize an order for the 737 MAX and becomes the launch customer for the new-engine variant. The Dallas-based carrier also ordered 58 Next-Generation 737s.

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