SPECIAL LIVERY - SOUTHWEST AIRLINES UNVEILS IMUA ONE, A HIGH-FLYING TRIBUTE, WITH GRATITUDE TO SOUTHWEST EMPLOYEES AND THE PEOPLE IN HAWAII THEY SERVE

• Unveiling and dedication timed with anniversary of first interisland service in Hawaii

• Hawaii-themed aircraft first in Southwest fleet to feature in-seat power

• Livery designed in partnership with Hawaii-based creative agency captures shared

values in Hawaiian culture and in the Heart of Southwest People

Southwest Airlines Co. (NYSE: LUV) today, on the anniversary of
its first interisland flights within Hawaii, commemorates beginning a fifth year of serving the
Aloha State by introducing Imua One™, a Hawaii-themed aircraft livery that symbolizes an
enduring partnership between the Hawaiian Islands and Southwest Airlines®. The high-flying
tribute is dedicated to Southwest® Employees and to communities across Hawaii that
welcomed the carrier with warm aloha. Imua is a rallying cry in the Hawaiian language that
translates to an urging forward, and it underscores a key value at Southwest—Teamwork. For
more than five decades, the People of Southwest have moved together toward an everbrighter
future with their unmistakably unique strength of courage and spirit.
“When we dedicate an airplane, it’s not only a symbol of gratitude, but also of a promise we’ve
made,” said Bob Jordan, President & Chief Executive Officer at Southwest Airlines. “Hawaii
welcomed Southwest with warm aloha, and we approached serving the people of Hawaii with
an earnest desire to connect them with important moments, places, and the people who matter
most in their lives. We’ve grown since our first arrival on the Islands four years ago, to 90
departures a day, thanks to the support of Island communities. Each flight is filled with—and
powered by—an essence of aloha, combined with the Heart of Southwest and our People, all
working together and moving forward.”

Southwest Airlines