NEW AIRLINE - airHaifa is a new airline in Israel, will operate three ATR 72-600s

airHaifa is Israel’s first new airline since the 1990s, and the first commercial airline to ever be based in Haifa. The new airline will soon offer simple, affordable, and convenient air travel via a fleet of modern, cost-efficient, and environment-friendly ATR 72-600s.

The carrier will fly year-round from Haifa International Airport to Mediterranean and Red Sea destinations. 

The new airline explains its logo:

We’re proud to identify ourselves with northern Israel and its environment, embodied in the blue of the Mediterranean and the green pine forests of Haifa’s Har HaCarmel. Our company logo, a pine cone, embodies our commitment to making Israeli aviation as sustainable and environment-friendly as it can be.airHaifa was founded by the Palo Alto Networks founder Nir Tzuk and the former Director General of the Ministry of Finance and Strauss Group CEO Shai Babad. 

The company will receive its first ATR 72-600 later this month.