"The 'Kung Fu Panda' story is deeply rooted in Chinese history, culture and society," said Hou Wei, Vice President of Marketing at Hainan Airlines. "We are excited to partner with an iconic American movie studio and strengthen the bridge connecting China and North America."
"Stay tuned for an exciting opportunity for fans of 'Kung Fu Panda', Hainan and Boeing to be a part of this landmark collaboration," continued Mr. Hou. "We will make an announcement soon about how you can create an original piece of aviation history."
The inaugural flight of Hainan's first 787-9 Dreamliner to Los Angeles is a nod to the home of DreamWorks Animation. Hainan is China's only airline to operate both the 787-8 and now the newest 787-9 Dreamliner in its fleet. The larger 787-9 features 289 seats in a two-class configuration and is an update to Boeing's industry-leading airplane.
"We are thrilled to team with Hainan for this exciting collaboration which connects 'Kung Fu Panda' to fans and travelers in an entirely new way," said Mimi Slavin, Head of Global Promotions, DreamWorks Animation. "This campaign reinforces DreamWorks Animation's ongoing commitment to the Chinese market and enhances our connections to fans throughout Asia and around the world."
Hainan Airlines is Mainland China's largest independent airline, and is the only Mainland Chinese airline with a perfect five-star rating from Skytrax, the international airline ratings agency, five years in a row. The airline flies nonstop between China and Seattle, Silicon Valley (SJC), Los Angeles (LAX), Chicago, Boston, Toronto and Calgary.
Contributed by Hainan Airlines Co., Ltd.