COMPANY PLEDGES TO DONATE $1 TO MAKE-A-WISH® FOR EVERY SHARE OF ITS WISH PLANE VIDEO
LAS VEGAS. Dec. 10, 2013 - Allegiant (NASDAQ: ALGT) today kicks off a unique and impactful social media campaign celebrating the painting of Allegiant's newly acquired Airbus A320 with a special Make-A-Wish® branded livery. A time-lapse video of the plane painting can be viewed at http://gofly.us/rBXwF. For every share of the video from the company's Facebook page, Allegiant has committed to donate $1 to Make-A-Wish, up to $10,000.
The painting of the plane commemorates the company's ongoing collaboration with Make-A-Wish to provide flights for families traveling to their wish destinations. Since teaming up with Make-A-Wish in May of 2012, Allegiant has donated wish travel for more than 70 families traveling to their wish destinations and more than $110,000 in cash sponsorships for Make-A-Wish events across the country. With service from more than 100 communities to popular family vacation destinations such as Orlando, Southern California and Hawaii, Allegiant is looking forward to continuing to help grant travel wishes.
"Allegiant is honored to provide air travel for the inspiring families of Make-A-Wish," said Andrew C. Levy, Allegiant Travel Company President and Chief Operations Officer. "Our new plane showcases our pride in working with such an influential foundation and playing a role in the lives of children with life-threatening illnesses. Allegiant team members are passionate about making vacation possible for the more than 100 communities that we serve. Our ongoing relationship with Make-A-Wish embraces that initiative by making more vacations possible for the families of Make-A-Wish."
"Airline travel is a critical wish resource needed for nearly 75% of wishes," said David A. Williams, President and Chief Executive Officer of Make-A-Wish America. "Allegiant's support for travel related wishes helps wish kids get to the destinations of their one-true-wish where life-changing experiences await."
To keep the giving going through the holidays, Allegiant will also host festive holiday donation events for local Make-A-Wish chapters at participating airports throughout their system during the month of December. For each toy or gift card that is donated, the contributor will receive one entry into a local raffle to win two roundtrip vouchers on Allegiant. For a list of participating locations and event dates, visit http://gofly.us/rBYve.
Allegiant, Travel is our deal.®
Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, Allegiant.com. The company has been named one of America's 100 Best Small Companies by Forbes Magazine for four consecutive years. For downloadable press kit, including photos, visit: http://gofly.us/qSnWj.
About Make-A-Wish®
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 240,000 wishes since its inception in 1980; more than 14,000 in 2012 alone. Visit Make-A-Wish at www.wish.org to learn more.
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