EXIM Bank Unveils Special Livery To Carry The 'Expanding Frontiers Spirit' Around Asian

Subang (11 Dec 2013) - Export-Import Bank of Malaysia Berhad (EXIM Bank) and Firefly, a wholly-owned subsidiary of Malaysia Airlines (MAS) today unveiled a new generation ATR 72-600 aircraft adorned in the striking colors of EXIM Bank. In EXIM Bank's corporate color red and blue, the livery features a serene and clear blue sky backdrop with a flock of birds flying in unison to symbolise its direction to traverse and transcend beyond new opportunities.

The aircraft livery project was materialized following the partnership between EXIM Bank and MAS recently on the Bank being the sole financier providing a bilateral facility to MAS for the purchase of eight (8) ATR 72-600 aircrafts worth of USD154.6 million. This investment will enable MAS to further expand its regional offer, adding new routes and frequencies to its global network

The Firefly ATR 72-600 with EXIM Bank's strikingly radiant livery was unveiled for the first time during a special ceremony at Skypark Terminal Subang, and graced by President/Chief Executive Officer, Dato' Adissadikin Ali. He was then taken on a tour of the aircraft by Encik Ahmad Jauhari Yahya, Group Chief Executive Officer of Malaysia Airlines and Mr. Ignatius Ong, Chief Executive Officer of Firefly.

Speaking at the unveiling ceremony, Mr. Ignatius Ong, Chief Executive Officer of Firefly expressed his pleasure at being the airline to bear the EXIM Bank livery.

"EXIM Bank's livery represents what we are as an airline; committed, efficient and ethical, which are attributes of Firefly. Firefly and its strategic partners work together to offer the highest quality service, and convenience for every passenger's travel experience each time they fly with us. This strategic alliance between Firefly and EXIM Bank allows us to offer our passengers consistent service, regardless of their final destination," he added.

Echoing the sentiment is President/Chief Executive Officer of EXIM Bank, Dato' Adissadikin Ali who added, "Recognised as the preferred financial institution for cross-border ventures, EXIM Bank is a dynamic and innovative Bank. With this unique livery it will really make us stand out from the crowd, both in the sky and on the ground at airport all over the nation hence allowing EXIM Bank to take its brand to greater heights".

EXIM Bank Malaysia strives to facilitate Malaysia's global business by providing banking and credit insurance products, services and advisory. EXIM Bank marked another significant milestone as being awarded with the Most Watched Bank 2013 in Malaysia by InterContinental Finance Magazine (ICFM) United Kingdom in its Global Banking Awards 2013. Earlier this year, HR Asia also awarded EXIM Bank as the Best Company to Work for in Asia 2013.