HK Express unveiled its new corporate identity and slogan "Gotta Go". The Cathay Pacific-subsidiary has decided that the lifting of the Covid-restrictions was a good moment to relaunch the airline as people start travelling again.
Part of the new corporate identity is a new font, typeface, website, crew uniforms and a new livery. The purple in use today remains but the iconic Hong Kong skyline will be replaced by large HKexpress-titles and a stylished "e" on the tail. The logo will also be applied to the winglets as well as the bottom of the aircraft.
The first aircraft that will wear the new livery will be a newly built Airbus A321neo, which is scheduled to be delivered in the first half of this year. The airline has a total of sixteen A321neos on order.
Ch Aviation
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