Southwest Airlines Unveils A High-Flying Tribute To The State Of Colorado With Dedication Of Colorado One

 

Southwest Airlines (NYSE: LUV) today is taking its "LUV" for the state of Colorado to new heights by unveiling Colorado One, a Boeing 737-700 emblazoned with an artist's rendition of the Colorado state flag! Southwest unveiled the newest specialty aircraft in the carrier's fleet at a ceremony this morning at Denver International Airport (DIA) with more than 500 local Employees and community leaders, along with Colorado Governor John Hickenlooper, Denver Mayor Michael B. Hancock, and Manager of Aviation for Denver International Airport, Kim Day.

"There is no question about it—Southwest Airlines LUVs Colorado!" said Gary Kelly, Southwest Airlines Chairman, President, and CEO. "Denver is our fifth largest city and has been the fastest growing city in our history, thanks in large part to our Front Range Customers and our hard-working Colorado-based Employees. What better way to thank them than by dedicating an aircraft in their honor!"

"Colorado One showcases the tremendous partnership our State continues to have with Southwest Airlines," said Governor Hickenlooper. "It is a testament to the quality of service and dedication Southwest has provided Colorado for the past six years."

This morning's ceremony included attendees waiving Colorado flags, enjoying locally-made granola snacks, and cheering as Kelly, Governor Hickenlooper, Mayor Hancock, and Day closed the event by christening the aircraft amid fan-fare.

"Southwest Airlines is an invaluable partner, and the City of Denver is thrilled to share in their Employee celebration," said Hancock. "In addition to growing its business in Denver, the airline Employees have brought Denver an ice rink, an outdoor lounge, and a basketball court in Skyline Park for residents and visitors to enjoy. I truly want to thank Southwest Employees for your partnership and commitment to making Denver a world-class city where everyone matters. We certainly can feel the LUV."

"This day is a source of pride for all of us at Denver International Airport," said Day. "Southwest Airlines has been a great partner to DIA and to the City, and we have marveled as they were able to grow their business in Denver even when the economy took a downturn. We stand together with the Employees of Southwest Airlines as we celebrate their accomplishments and solidify our continued commitment to face our futures together."

In celebration of Colorado One, Southwest today launched a special three-day fare sale with fares as low as $49* one-way between Denver and select destinations nationwide (see fare rules below). These low fares are available for purchase only at southwest.com or swabiz.com today through Aug. 24, 2012, 11:59 p.m. PT for travel Sept. 5 through Nov. 13, 2012. Some blackout dates apply. See fare rules below for more details.

Further demonstrating Southwest's dedication to the Denver community, more than 200 Southwest Employees, Denver Parks & Recreation employees, and Community Members teamed up to show a strong commitment to the environment and passion for volunteering by mulching trees, painting tables and benches, and picking up trash at Denver's historic Commons Park. The airline's Employees proudly make a positive differencethrough volunteering in the communities where they work and live.

Southwest Airlines began service to Denver on Jan. 3, 2006, with 13 daily nonstop departures to three destinations. The airline currently operates 168 daily nonstop flights to 54 destinations from Denver. Southwest also is actively engaged in the community through sponsorships of the Downtown Denver Partnership, the Denver Nuggets, Red Rocks Amphitheater, Denver's Road Home, the Mile High Pedicab Company, and many more local organizations. To learn more about Southwest's dedication to Denver, visit: southwest.com/denver.

Colorado One joins 12 other 737s in the Southwest fleet that carry a unique paint scheme: Arizona One, California One, Florida One, Illinois One, Lone Star One (Texas), Maryland One, Nevada One, New Mexico One, three Shamu aircraft (SeaWorld), and Triple Crown One (unveiled in 1997, recognizing five years of Southwest's top rankings for ontime performance, baggage handling, and Customer satisfaction).

Denver International Airport is Southwest's fifth largest operation in terms of daily departures and employs more than 700 people in Denver. The airline previously announced the opening of new Denver Pilot and Flight Attendant Bases in October 2012.

SOUTHWEST