Hong Kong Express Introduces New Corporate Identity Following Low-Cost Rebrand

The unveiling of a new corporate identity this week marks the final stage of what has been a rapid transformation of Asian airline Hong Kong Express Airways (HK Express) from a full-service operator to a low-cost carrier in less than a year. With almost ten years of experience in the aviation business, the carrier, part of the HNA Group and a sister operation to Hainan Airlines and Hong Kong Airlines, has been reinvented to better meet the demands of the local market and enable the group to better compete in the emerging low-cost sector in Hong Kong.
The existing branding of Hong Kong Express is near identical to its sister carrier Hong Kong Airlines.
HK Express currently operates a fleet of five Airbus A320 aircraft with seating for up to 174 passengers. There are plans to increase the fleet by a further six aircraft this year and negotiations are currently taking place to finalise the acquisition of these additional aircraft. This will be just the first stage of expansion which will ultimately see the fleet grow to over 30 A320s by 2018.
The new Hong Kong Express logo and corporate identity was unveiled on January 21, 2014 and will be rolled out from March 2014.