NEW LIVERY - Air India Express unveils new brand identity and livery

Air India Express and AirAsia India, , have revealed a common branding as ‘Air India Express’ on a new Boeing 737 MAX 8 aircraft. The new branding features a colour palette of Express Orange and Express Turquoise, representing brand values like enthusiasm and agility, along with style, a contemporary premium sensibility, and a digital-first approach.
The new branding and refreshed livery mark the airline’s ambitious growth and transformation journey, with a plan to grow its fleet to about 170 narrow-body aircraft over the next five years, covering domestic and short-haul international markets.
The livery of the aircraft is inspired by traditional Indian textile designs, showcasing the country’s artistic diversity.
Air India Express operates over 300 flights daily across various domestic and international airports with a fleet of 58 aircraft.

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Photos: Norris haobam

Imphal - VEIM, India
VT-BXA operating as flight IX783/784, DEL-GAU-IMF.