El Al to drop UP budget brand

El Al Israel Airlines (LY, Tel Aviv Ben Gurion) has announced it will discontinue its UP by El Al (LY, Tel Aviv Ben Gurion) budget brand as part of a revision of its European market business model. UP was launched in March 2014 and was used to serve Berlin Schönefeld, Budapest, Kiev Boryspil, Prague, and Larnaca using a fleet of four El Al B737-800s.

"After four years of operating this brand, we will discontinue it because holding several brands creates difficulties," Vice President (Commercial), Gonen Usishkin said.
EL Al will replace the brand with three different family-branded fare structures: Classic, Flex, and Lite all of which will be available on UP's network.

"EL AL continues to innovate while adapting to the growing competition on flights to Europe, both among leisure and business travelers," David Maimon, President & CEO of El Al, said. "Among leisure travelers, price is now a critical factor. At the same time, the business passengers are interested in products that offer maximum flexibility, schedules that are best-suited for business activities, business class service and more."
The sale of new these new products to Europe will start on April 30, 2018, for flights departing as of October 15, 2018.

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Photo: Glenn Palmer - Lanarca

UP, a subsidiary of El Al Israel Airlines, is a low cost start up airline based in Tel Aviv. It will replace mainline El Al services on some routes - B737-800 - 4X-EKM

Jan Jurecka - Ostrava - Mosnov

EL AL is proud to Launch-UP - A new aviation brand in Israel For discount Flights to five Destinations in Europe

 

 

EL AL is proud to Launch-UP
A new aviation brand in Israel For discount Flights to five Destinations in Europe
UP – the New Aviation Brand by EL AL

The new brand will operate in a reduced-fare format to 5 destinations in Europe:

Berlin, Budapest, Kiev, Prague and Larnaca

At launching fares from $69 one way for departures from Israel.

Ticket sales will begin in the upcoming weeks and flights will begin on March 30, 2014.

UP offers budget flights that allow customers to select and pay for only the services they wish to purchase.

UP flights offer two service classes: Economy Class and Economy Class Plus.

UP Offers Two Types of Tickets:

UP Basic Ticket – the basic ticket on which passengers pay additional fees for services, such as baggage, seating, inflight refreshments and more – depending on what they choose.

UP Smart Ticket – a ticket that includes a wide variety of services and flexible ticket conditions.

EL AL Matmid Frequent Flyer Club members will continue to earn and utilize points on UP flights (decreased accumulation).

Premium members of the Matmid Club will enjoy many special and exclusive benefits on UP flights, based on their tier status in the club, as appears in the club regulations.

The brand launch is an announcement due to the price level as well as the extent of frequencies to the chosen destinations:

Berlin: Up to 11 weekly flights
Prague: Up to 11 weekly flights
Kiev: Up to 11 weekly flights
Budapest: Up to 11 weekly flights
Larnaca: Up to 6 weekly flights
A total of up to 50 weekly flights to UP destinations

UP will offer special introductory fares for flights on select dates between March 30 and June 30, 2014: to Prague and Budapest from $69 one way; to Larnaca, Kiev and Berlin from $99 one way, fares are for departures from Israel.


I am convinced that this move will improve our competitive abilities, expand our customer reach and offer a better response to the various changing preferences, while offering flights at lower costs".