NEW LIVERY - Transavia ready for the future in contemporary styl

In October 2025, Transavia will celebrate its 60th anniversary in the Netherlands, a special moment in aviation history. And a great opportunity to enter the future with a refreshed branding after celebrating the anniversary. Together with Transavia France, which has been growing successfully from Paris-Orly for 18 years.

This press release was translated using automated tools. Please refer to the original Dutch version for the most accurate information.

The Transavia logo – word mark and image mark – will become more contemporary and striking.

The color green gets a subtle, fresh adjustment.

Supporting colors, font, icons and communication style are being renewed.

The digital appearance, including website and newsletters, is in line with the latest trends.

The renewed branding will be launched in phases from the end of October 2025.

Marcel de Nooijer, CEO Transavia:
“With 60 years of history as a foundation, we consciously invest in the future. A strong, contemporary brand is essential to remain relevant in a changing market. In addition to this brand refresh, we are also sharpening our brand strategy. So that we continue to meet the wishes and needs of our customers."


Robust, modern base
The current Transavia logo, word mark and image mark, will remain the visual core and will be given a tighter, more pronounced form. Market research in the Netherlands, Belgium and France shows that these elements, including the characteristic green, are highly valued and recognized. That is why they form the basis for the renewal, in keeping with the brand experience.


Digital communication in motion
Digital channels are playing an increasingly important role in customer contact and brand experience. Transavia is responding to this with a contemporary digital look that meets the latest developments and regulations. As of this year, the European Accessibility Act applies to digital communication, with strict requirements for the readability and accessibility of websites. This legislation has also been translated into the new design.


Visibility on and around the aircraft
The renewal is visible on the new Airbuses that will be delivered from the end of 2025, with a fresh aircraft livery. The first aircraft has already received the new logo on the tail at the factory in Hamburg.
TRANSAVIA