Germanwings announces its new livery and brand

The "New Germanwings"


Dear Germanwings Guests,

Germanwings, your German budget airlines, is about to revolutionise the low-cost market in Europe by offering the highest-quality airline experience in this sector in Europe. On 1st July 2013 'new Germanwings' will introduce a completely new brand and product concept allowing passengers to fly 'à la carte'.

Our passengers will be able to put together individualised packages ranging from budget, no-frills travel to a more refined passener experience with more advantages and extra services, all of which will be tailored to your specific needs. In the broader context of economy class, 'new Germanwings' will have three fare brackets with differing services provided in each.

The 'Best' bracket is our top category with business travellers in mind principally, but also non-business passengers. The 'Smart' bracket includes some extra services and the possibility to purchase others. The 'Basic' bracket is the purely low-cost category.

As of 1st January 2013 'new Germanwings' will included Lufthansa's decentralised European routes not operating out of our Frankfurt or Munich hubs. Our aim is a smart, dynamic and innovative service. From 1st July 2013 the new airline will officially be launched. From that point onwards Lufthansa aircraft to be incorporated into 'new Germanwings' will gradually be re-equipped and transferred.

Our logo is also going to change to reflect this new brand and product concept. The key element will be a stylised burgundy and yellow 'W', transforming the wings in Germanwings into a succinct icon. All of the airline's aircraft 
will gradually be painted in the new livery after the brand is launched on 1st July 2013.

'New Germanwings' aims at being even more attractive to our customers. We will be deveoping our mobile booking and information systems, thereby ensuring direct and spontaneous interaction with passengers. All our fares will be displayed fairly with no hidden costs and our new cheaper 0180 number will replace the old 0900 number. Germanwings will continue to offer our enticing €33 starting fare for one-way tickets.
Yours,

Thomas Winkelmann
(CEO Germanwings)