Estonia's Regional Jet to rebrand as Xfly

Regional Jet (EE, Tallinn Lennart Meri) has announced it will rebrand itself as Xfly (Tallinn Lennart Meri) to reinforce and expand its presence in the European ACMI/charter niche.

"The X in our new name stands for willingness to change, to adapt and to develop and we are claiming it as our 'super power'," it said in a statement. "It stands for the fleXible service we are uniquely able to provide and the client whose face[sic] we assume when we fly."

Estonian state broadcaster ERR said that despite the change in brand, the airline's legal name would remain Regional Jet OÜ.



Xfly is a 51/49 joint venture between Nordica (EE, Tallinn Lennart Meri), a wholly Estonian government-owned virtual carrier, and LOT Polish Airlines (LO, Warsaw Chopin). Its largest customers at present include SAS Scandinavian Airlines (SK, Copenhagen Kastrup) which wet-leases eight ATR72-600s, one CRJ700, and three CRJ900s, and LOT which wet-leases four CRJ900s. Xfly also operates five more CRJ-900s. It will induct a total of seven E190/195s over the coming months, ERR reported.

ch aviation