China's West Air to commence LCC operations on March 29

West Air  will join rival China United Airlines (KN, Beijing Nanyuan) in commencing low-cost operations on March 29. The Hainan Airlines (HU, Haikou) subsidiary, which began its transformation from a mainstream operation into an LCC in May 2013, will use its revised business model to better position itself in the Western China market.

West Air Vice President Cen Jianjun told China's WCARN news portal that with a 10% reduction in operating costs, his carrier's revised airfares are now, on average, 20% lower than those of traditional network airlines.

An all-Airbus Industrie (AIB, Toulouse Blagnac) operator with four A319-100s and thirteen A320-200s on its books, West Air plans to grow its fleet to over 100 aircraft come 2020. 

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