NEW LIVERY - Spring Japan unveils new livery for the Boeing 737.

The airline, part of the Japan Airlines Group (JAL), announced its rebranding on October 26, 2026, marking a new chapter in its 12-year history.

The redesigned logo retains elements of the airline's existing 3S symbol, representing Safety, Sincerity, and Smile, but adds the letter J to emphasize Japan.

Spring Japan's current slogan, "Fly With Smile," will remain unchanged.

The first aircraft to receive the new livery will be the Boeing 737-800 JA05GR, which is expected to return to service with the new look before the end of 2026.

Spring Japan was founded in 2012 as Spring Airlines Japan, with the support of Spring Airlines of China.

Images: Spring Japan