SPECIAL SCHEME - 50,000 people voted for their favorite Belgian Icon, jury selects winner from top 5

Lucky Luke, the Atomium, Cycling, Poppies and Shrimp fishers were the most popular designs

Brussels Airlines received over 50,000 votes for the next Belgian Icon. The five designs with the most votes have been presented to a jury who selected the final winner who will be announced early November. The five most popular designs are (in random order): Lucky Luke, the Atomium, Cycling, Poppies and Shrimp Fishers.

In August, Brussels Airlines launched a contest: everyone with the Belgian nationality or living in Belgium could submit a design for the next Belgian Icon. The airline received no less than 900 designs. An internal jury selected 15 finalists. Between October 4 and October 11, everyone could vote for their favorite design.

“We are pleased to see so many people cast their vote. It’s clear that the Belgian Icon contest was ‘the talk of the town’ in Belgium. As the Belgian home carrier, we want to proudly present our country to the world, and our Belgian Icons play an important part in that strategy. The design contest challenged people in Belgium to reflect on what makes us proud and who we are as a nation. We’re glad to have sparked that discussion.” ​

​- Michel Moriaux, Head of Marketing, Brussels Airlines

Jury time
​Brussels Airlines gathered a jury to choose the winning design from the final five. ​
​These were the members of the jury: ​
​- Sandra Kim, who won the Eurovision Song Contest for Belgium in 1986, ​
​- Alex Callier, from Hooverphonic, the band that made the iconic safety video for Brussels Airlines, ​
​- Philippe Geluck, from the well-known ‘Le Chat’ cartoons, ​
​- Michèle George, who won two gold medals during the Paralympic games in Paris 2024,
​- Sandrine Corman, former miss Belgium and TV Host, ​
​- Gabrielle Szwarcenberg, the designer of the Brussels Airlines uniforms, ​
​- Elisia Poelman, painter, and Griet Aesaert, who has her own label of designer handbags, and both created the amenity kits for Brussels .

Brussels Airlines also had two members in the jury: CEO Dorothea von Boxberg and Michel Moriaux, Head of Marketing.

“We’ve shown all the designs to the entire jury and had a very interesting debate. Afterwards, each jury member could vote individually for their favorite design. The jury was not informed about the number of votes the designs got during the contest last week, to give all five designs an equal chance. It was not an easy decision as all designs in the final five are very impressive and could be great Belgian Icons.”
​- Michel Moriaux, Head of Marketing, Brussels Airlines
Brussels Airlines will reveal the winner on November 5.

BRUSSELS AIRLINES