AIRLINE HISTORY / REBRANDING - V Australia was a long-haul international airline launched in 2009 by Virgin Australia Holdings to operate routes like Sydney–Los Angeles with Boeing 777-300ER aircraft.

It was fully rebranded and subsumed into the main Virgin Australia brand on December 7, 2011. The airline no longer exists as a separate entity.

            

Key details regarding the history and evolution of V Australia:
Launch and Operations: Launched as a subsidiary of Virgin Blue, it targeted international routes, specifically flying from Sydney, Melbourne, and Brisbane to the U.S..
Rebranding: In 2011, it was rebranded to become part of the broader Virgin Australia airline group.
Fleet and Structure: Initially operated with five Boeing 777-300ERs. Following the 2020 voluntary administration, the parent company phased out long-haul operations and the 777 fleet to focus on a domestic, all-Boeing 737 model.
Current Status: V Australia flights are now operated under the Virgin Australia banner, which serves as Australia's second-largest airline

Photos: Duncan Stewart / LAX