Air France has announced plans to bring together its short-haul point-to-point operations with those of its regional subsidiary, HOP!, in a further bid to improve its position in the marketplace.
The new structure, to be known as HOP! Air France, will come into existence at the start of 2015, with services beginning from the start of the summer season. Its objective is to reach profitability within three years.
It is the latest in a series of reorganizations aimed at bolstering Air France's domestic and short-haul services. HOP! is a combination of Air France's three former regional airline subsidiaries, Brit Air, Regional and Airlinair, which was launched less than two years ago.
Staff at Air France's point-to-point operation at Paray Vieille Poster and HOP! personnel from Rungis will be brought together at a single center at Montreuil, creating what Air France describes as a new, simplified structure.
Air France chairman CEO Frédéric Gagey said: "The short-haul activity is in competition with trains, cars and low-cost airlines. We need to restructure our company to be even more responsive, market-oriented and close to our customers.
"HOP! Air France provides a response adapted to the specific characteristics of the short-haul carrier activity and the travel needs of our customers. I am counting on the efforts of all staff to achieve the ambitious targets for this business."
Together, Air France's short-haul services and HOP! operate 800 flights daily, carrying 15 million customers annually.
ATW Daily News
Photo: Paul Bannwarth - BSL
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