New brand and livery for Thomas Cook

All aircraft in the Thomas Cook Group will soon feature a new logo and livery under its ‘sunny heart’ brand.

The new look features a yellow heart and is part of the group’s transformation plan, the company said.

The new ‘sunny heart’ brand will be featured across most of the company’s brands and market activities, including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK.
Thomas Cook said in a statement that “the intention isn’t to rebrand all with the sunny heart, but they form part of the group architecture and will, in most cases, carry the heart as some part of their logo”.

Harriet Green, group CEO of Thomas Cook Group plc said: “This isn’t just a rollout of a new logo, it’s about a promise. What we’re announcing today is a renewed promise to our customers, our people and suppliers. A promise that we’re putting them at the heart of our transformation it’s the essence of who we are.”

 She added: “The heart will appear on the web, in brochures, in our aircraft, in our concept hotels, our other hotels and in our stores: in short, everywhere that our customers connect with us.”
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